On April 26, 2024, Enterprises University of Pretoria hosted a thought-provoking session on “Thriving in the Digital Age: Strategic Responses and Sustainable Innovation in the Future World of Work” at the Protea Hotel Fire & Ice Menlyn. The event, facilitated by Dr. Olebogeng Selebi, a strategic communication expert from the University of Pretoria, attracted a diverse audience of professionals eager to gain insights into navigating the complexities of the evolving business landscape